One of the famous grid formations built from this ratio is the Fibonacci Spiral. It’s a famously used framework and it is found occurring in nature over and over again. The proportions that make up this spiral are the same whether it’s a sea shell, the Milky Way Galaxy or the flush of a toilet (even Donald Trump’s hair!!).

Beware. This post is especially nerdy.

The design of ALL of our communications and materials will then represent our business purpose whenever it is present.

For anyone out there wondering what it takes to go from nothing (like “I have no idea what I’m doing” nothing) to a properly executed logo design, I would tell that person it’s more of an art then a science.  And then, after that, I might immediately tell you that it’s more of a science than an art. I mean, both statements are pretty much true.

Whether you’re trying to launch a small one person business or you’re building out multiple design functions at an enterprise level, success comes down to creating a framework that will ultimately minimize input and maximize output.