Our Mission
To help businesses build, evolve and preserve scalable brand design across all mediums.
“Guardians” of the Creative Process…
The Name - Willem is the Dutch version of William. It comes from the Old High German name, Willahelm; from wil, meaning "will", and helm, meaning "helmet". The name evokes classic archetypical themes such as “protector” and “guardian”.
The Image - Creativity and childhood can be seen as synonymous. Openness, playfulness, wonder, intuitive experimentation; these are just a few of the qualities that can describe how children approach their world. Willem’s logo juxtaposes the profile of a child into its name. It is there as a permanent reminder of the importance of the facilitating and preserving the creative process.
All creativity, at its root is play. But how is ‘play’ as a principle infused into the business world, where serious-minded people and high performance corporations are being confronted with ongoing and sometimes even grave challenges? In these scenarios businesses need creative support, not creative cost. Willem understands this at all levels. And it shows in the way we work with our clients. We treat the creative process the way a parent raises their child. We both nurture it and protect it.
Dan Madinabeitia conducting the “Insights Into Branding” series for alumni of New York University.
Willem’s Founder and CEO
Dan Madinabeitia is an award winning business leader who has spent over two decades working in branding and design. He has vast experience helping small businesses and start-ups craft their missions into uniquely branded identities. Dan’s leadership helped Informa, a FTSE 100 global business information corporation save millions of dollars through unique approaches to implementing brand design. In his tenure at Informa Dan worked with hundreds of businesses on multitudes of products across all media channels. He was able to partner with and hear from many of the Fortune 500’s business elite. See a sampling here. Dan has also taught students at all levels and has consulted and facilitated many business seminars and conferences. Most notable are talks at NYU and the FUSE event series. For more information about Dan, visit danmadinabeitia.com.
Willem LLC was founded in 2013 in New York City. It has served as a key strategic partner in a variety of start up brands and has agency partners located around the world. Whether it's developing a brand narrative, launching a business mission or bringing your product identities to life, your story is the foundation of all that follows. Willem is here to help you bring your business brand to life.
Looking for work?
Willem is looking for talented designers, marketers, account managers and project managers to work with. If you’re interested in working with us, let us know.