Ensure your brand shows up the same way everywhere, every time.
For B2B companies with strong products but limited marketing bandwidth
Managing your brand gets harder as you grow.
You run a successful business. Why is it so hard to get your branding right?
❌ Your website doesn't match your Collateral.
Different voice. Different visuals. Prospects notice.
❌ Your sales materials feel disconnected.
Pitch deck from 2023. Proposals that don't reflect current positioning. Sell sheets say something else entirely.
❌ You lack discipline posting social content.
Social posts don't match your website. Email campaigns don't match your ads. Scheduling is inconsistent.
❌ You're tweaking constantly but nothing sticks.
Update the messaging here. Refresh the design there. Six months later, same problem.
❌ Marketers & designers keep starting over.
The brand gets reinterpreted with every new campaign. No continuity. No system.
❌ You know this costs you business.
But you're focused on hitting targets, not policing brand consistency across multiple channels.
”We’re gaining more followers and as we do we expect to see things mushroom which translates into tangible business results from content creation... I’ve referred [Willem] to my previous employer and I wouldn’t have done that if I didn’t think it would be a good fit.”
Curt Grosse, Global Vice President of Sales - Medical Products, MICROPORE
You know your product...
But you don't have the resources to properly market your brand.
Maybe your brand presence is inconsistent across channels.
Maybe it barely exists at all.
Maybe you're DIY-ing everything because you don't have internal expertise.
Or maybe you have an excellent marketing team, but they're just plain overwhelmed and working inefficiently to no fault of their own—spending hours on tasks that should take minutes.
You need adaptability more than overhead.
The solution?
Operationalize your branding — the development, systemization, and execution of it so that it performs clearly & consistently, without you having to play art director or project manager.
Consistent Design that Aligns Everywhere.
Elimination of confusion
Immediate brand recognition
Increased engagement
“We built a website that far exceeded my expectations with interactivity and engaging videos… from that we developed a social marketing campaign resulting in traffic to the website and calls… fun to work with Willem. They’re good advisors and were able to counsel me through some of the rough patches of starting a business.”
Dr Damian Andrisani, Orthopedic Surgeon, Sports Medicine Specialist, DELAWARE ORTHOPEDICS
Inventor, LiVE ARM
Your cost-effective branding:
Consistent. Cohesive. Clear.
BRAND
FOUNDATIONS
From unclear positioning to confident market presence
Build your brand foundation with our operational toolkit. Complete foundations in 6-8 weeks, not 6 months. For companies starting from scratch or finally formalizing what's been ad-hoc.
SEE OUR WORK>>
COLLATERAL
DESIGN
On-brand design that doesn’t
break the bank
Project-based design (style guides, websites, sales & marketing materials, etc)—Get it done efficiently. Develop template systems so your team can maintain consistency going forward.
SEE OUR WORK>>
CONTENT
CREATION
Consistent branding hitting your targets in real-time
Ongoing social/digital content across all channels. Get the design & scheduling properly organized so you focus on running your business, not managing your marketing.
SEE OUR WORK>>
“Dan’s [Willem’s CEO] input was key, and the highly intelligent approach [the teams] incorporated a cost-effective delivery strategy that ensured [everyone was] trained in a high standard of brand implementation and roll out that had real business savings.”
Vicki Young, Owner and CEO, Nalla
Stop scrambling.
Start systemizing.
If you've ever watched your brand presence fall apart while trying to run your business, you're not alone.
Most business owners know their brand matters but hit a wall when it's time to actually maintain it consistently across every channel without becoming a full-time project manager.
That's where collaborating with Willem comes in.
Through our Brand Design Quick Guide™ (for foundational brand work), Strategic Graphic Design (for collateral creation), and Recurring Content Roadmap™ (for consistent branded social marketing), we work directly with you to operationalize your brand so it shows up cohesively, consistently and clearly across every touchpoint.
When your brand is operationalized, your marketing finally works together, and you can focus on what actually grows your business.
“We had no social media presence whatsoever… We’re now developing a real presence with consistent and regular posts. We have discipline that we didn’t have before and this has all happened quickly. I’ve been quite pleased with the content Willem has come up with as well… [The Willem team] is passionate, responsive and collaborative… “
Aaron Mestman, Strategic Sales Manager / Medical Specialist, MICROPORE