Step 2 - Discover Identity
From vague ideas of persona and archetype to specific persona and archetype.
“The Brand Design Quick Guide”
FIND YOUR BUSINESS, PRODUCT OR SERVICE “ARCHETYPE”
QUICK SUMMARY OF THE ARCHETYPE EXERCISE AND WHAT AN ARCHETYPE IS
The archetype exercise was designed to help articulate the identity of your business, product or service. The video here helps to explain the exercise a bit further. Please watch it, download it and then fill out the form here as best you can.
PLEASE COMPLETE THE FORM BELOW IN ORDER TO FURTHER DEFINE BUSINESS ARCHETYPE AND CUSTOMER PERSONA
STOP
The “form portion” of Step 2 is now complete. Your answers to the questions will be reviewed and discussed on our weekly calls with the Willem team. By the end of Step 2 there should be more content now to help expand the initial Brand Brief from Step 1. We will be sure to re-visit the brief in our discussions as well. If you have any further questions please contact the Willem team at willem.design@outlook.com.