What happens when we work together?
Strategy
HOW we do what we do - We approach our work at the intersection of branding, design and marketing. Each one of these pieces provides a foundational component to a business’ success. You know where you’ve been. You know where you are now. We help your business get to where you’d like it to be. And we do it through branding and design.
Branding
WHY we’re doing what we’re doing - Without purpose what is life? Why do we exist? Why are we here? Are these questions ‘too deep’ for a business services page? Well, maybe, but if you’re talking about your brand, they’re exactly the right kind of questions to be asking. And we, at Willem are not afraid to ask them. So if you’ve had a bit of an existential struggle over your business name or over the design of a new product or how your website looks, say no more. We’re here to roll up our sleeves and figure it all out with you.
Design
WHAT we actually do - The classic breakdown of the design-thinking process consists of five phases; empathize, define, ideate, prototype and test. Aside from showing the designs we do, we couldn’t really make a description of our process any more succinct. When you work on a design with us, expect to organically travel through these phases. And expect the unexpected. That’s the best part of doing creative work.
Digital and Interactive
WHERE we all are - Ok. Making things look nice and feel good is great and all but we’re now two decades into the 21st century. People expect everything to be at their finger tips. Businesses change course over night. Design as a profession has become more and more disposable. Willem understands the vast implications of our permanently disrupted and ever-changing commercial landscape. The good news is that the creative mindset is one that thrives on the challenges that come with change. We’re here to help businesses stay agile and relevant as they constantly adjust their websites, platforms and digital engagements.
Some Specific Examples of the Work We Do
· Strategic planning for branding and design
· Logo design
· Corporate identity
· Conceptualizing creative work
· Brand vision
· Naming
· Brand architecture
· Brand evolution
· Style guides
· Website prototyping and design
· Front end web design
· User journey mapping
· Production design (established brands)
· Advertisements (digital/print)
· Print (publications/posters/traditional mail)
· Print (brochures/presentations/sale sheets)
· Photography
· Marketing collateral (B2B / B2C)
· Video shorts (business promo)
· Illustration
· Package design
· Music/Sound
· Mobile app graphics
· Account management
· Project management