Recurring Content Roadmap Questionnaire Producing monthly branded content at scale Name * First Name Last Name Email * Company Name * Website If available Briefly describe your business and what you offer: * What makes your company unique compared to competitors? What is your company’s mission and vision? If applicable What is your company’s purpose or core values? If applicable Current Social Media Presence To give us an overview of your current social media presence, we'll be asking few questions so we can better understand your position. Which social media platforms are you currently active on? (Please list all with links) * How often do you currently post on each platform? * 1-2x per week 3-4x per week Daily Which types of content have performed best for you so far? (Images, videos, infographics, carousels, etc.) * Images Videos Videographics Carousels Reels I haven't posted yet Others Are there any existing campaigns or hashtags you consistently use? Who currently manages your social media? (In-house team, agency, self-managed) * What analytics tools (if any) do you use to track performance? Goals & Objectives What are your top 3 goals for social media? Brand awareness Lead generation Sales Community building Education Others Are you aiming for short-term promotions, long-term branding, or both? What does success look like for you on social media? (e.g., increase followers by 30%, generate X leads/month) Target Audience Who is your primary audience? (Be specific: age range, location, profession, lifestyle, etc.) * Do you have a secondary audience worth targeting? What are their main pain points, needs, or interests related to your product/service? * What motivates them to engage with brands like yours? Tone, Voice & Messaging How would you describe your brand’s tone of voice? (Check all that apply) Professional & Formal Friendly & Conversational Inspirational & Motivational Educational & Informative Playful & Humorous Are there words, phrases, or taglines you want us to use consistently? Are there words, phrases, or topics you want us to avoid? How do you want your audience to feel when they see your content? Competitors & Industry Who are your top 3 competitors? (Please include links) Are there any competitor strategies you admire? Are there any competitor strategies you want to avoid? Are there trends in your industry we should be aware of? Branding & Visual Identity What are your brand colors and fonts? If you don't have brand guidelines, kindly answer this question. But if you have uploaded your brand guidelines, kindly skip this. Do you have a preferred style for visuals? (Clean, bold, minimal, modern, playful, corporate, etc.) Do you have a logo and other brand assets we can use? If you don't have brand guidelines, kindly answer this question. But if you have uploaded your brand guidelines, kindly skip this. Content Preferences Which types of content do you want us to prioritize? * Images Videos Videographics Carousels Reels I haven't posted yet Others Are there specific topics or themes you want us to focus on? Are there seasonal events, holidays, or company milestones we should incorporate? Kindly list out all these events so we're aware. Are there any content types you do not want us to create? Thank you!
