Quickguide-RACI

Phases/Steps, RACI and Assets Checklist

“The Brand Design Quick Guide”

Please review, complete and submit the forms below before beginning
STEP 1 of the “Quick Guide”

YOUR 3 PHASE TRANSFORMATION

This 'quick guide' is equipped with a step by step practical method designed to create comprehensive focus and efficiency around a brand. Each phase ensures a transformation and results in itemized deliverables. As long as you and your team invest time, participate and take the steps the results will be guaranteed.

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FORM 1: Identify All Stakeholders

Watch the video below and then fill out the following “RACI” sheet. If you have any questions please send them to willem.design@outlook.com and someone from our team will contact you shortly.

Name

First Name

Last Name

Company

Enter the name(s) and email(s) of the individual(s) RESPONSIBLE for executing tasks within your "Quick Guide"

Enter the name and email(s) of the individual who is ACCOUNTABLE for executing your "Quick Guide"

Enter the name(s) and email(s) of the individual(s) CONSULTED about your "Quick Guide's" progress

Enter the name(s) and email(s) of the individual(s) INFORMED about your "Quick Guide's" progress

FORM 2: Graphic Assets Checklist

One of the critical pieces to establishing consistency and cohesion with your branding is to organize all of your materials as best you can. The checklist in this section will appear again in step 6 of the overall process but please take a moment now to get familiar with it. Tick the boxes next to the assets you are certain that you have. If you don’t have the asset, DON’T tick the box. Also please take steps now to collect any of these materials that you may have access to. This will help pave the way towards optimizing your branding process. We will also be doing some organization as we go so if you could please create 7 folders where ever you keep your files stored that will get us off to a great start.

If you don’t have these materials now that’s ok. You can make a note and come back to it. If there are components that are presently in preliminary stages of design development (logo, fonts, etc) just make a note of it as well:

Checkbox

Logo - The logo folder will contain your native logo file in vector art and then CMYK, RGB, black and knock out (white). File forms should include eps, ai, png and jpeg.

Fonts - The font folder contains all fonts associated with the branding including the logo font. Fonts should be purchased from legitimate sources and not pirated.

Color Palette - The color palette should be set up in Adobe InDesign and should portray the entirety of the brand’s color. CMYK, RGB and Hex colors should be included.

Approved Imagery - While this folder will most likely store all approved photographs for the branding, it may also need illustration and graphics.

Motifs - Motifs are graphic elements that find themselves repeating throughout the aesthetic of the brand. They usually contain patterns but can also contain a whole variety of possibilities. Please work with the designer to see if there are any that need to be archived.

Iconography - While we won’t delve too much into iconography design for the brand in question, we may want to place any iconography in a separate folder in this area.

Approved Designs - Place any approved and final designs in this folder. Date the folder and title it.

Archiving Your Brand Assets

Archiving your design assets will be a key move in streamlining the process. Please briefly describe where the seven folders of your design files will be stored.

Notes

Please use this field for comments or concerns.

Advance to STEP 1 of "The Brand Design Quick Guide"

Phases/Steps, RACI and Assets Checklist

YOUR 3 PHASE TRANSFORMATION

FORM 1: Identify All Stakeholders

FORM 2: Graphic Assets Checklist

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